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Successful Branding Trends for 2024

  Staying ahead of the curve is essential when you run a business, especially when it comes to visual branding and brand identity. In 2024, businesses in the UK will witness a dynamic shift in visual branding trends that are reshaping the way they connect with their audience. In this article we explore the cutting-edge […]

What exhibition event stand is right for me in 2024?

Exhibition stands come in various types. Cost and budget for each type can vary based on factors such as size, design complexity, materials used and additional features. Keep in mind that the budget estimates provided below are general ranges and can vary based on specific requirements and customisation. Please note that these costs may have […]

Visual Branding and Brand Storytelling Trends 2024

As we step into the new year, the world of marketing and branding is set to undergo significant transformations, with the United Kingdom at the forefront of these changes. The landscape of visual branding and brand storytelling is evolving rapidly, reflecting the dynamic nature of consumer preferences, technological advancements, and cultural shifts. In this article, […]

Why visual brand storytelling is important for SMEs

In today’s competitive business landscape, where consumer attention spans are fleeting and brand loyalty is hard-won, the art of effective brand communication has evolved significantly. One of the most potent strategies that has emerged is ‘visual brand storytelling.’  In this article we will delve into what visual brand storytelling is, its importance for SMEs, the […]

How can I create an effective visual brand storytelling strategy?

In the dynamic world of business, where consumer attention is scarce and competition is fierce, businesses must harness the power of visual brand storytelling to captivate their audience and create a lasting impression. Developing a compelling storytelling strategy can set your brand apart and forge meaningful connections with customers. This article outlines some of the […]

The Psychology of Colours in Visual Branding

The psychology of colours in visual branding is an important aspect of brand identity design. Colours have the power to evoke emotions, create associations, and shape perceptions in people’s minds. Understanding the psychological effects of colours can help businesses effectively use them in their brand identity to communicate their message and connect with their target […]

Find the colour references for your brand identity

Consistency is a fundamental principle in building a strong brand identity, and one of the key aspects of maintaining consistency is using the same colours across all brand elements. Colours play a crucial role in shaping perceptions and emotions, making them an indispensable tool for brand recognition and establishing trust with your audience. Whether it’s […]

What fonts should I use to help people with visual disabilities read my content?

If you have just come from reading our feature ‘How Brands Can Create Inclusive Visual Content for All Abilities’, you will understand the importance of being mindful of visual disabilities. By taking steps to make your visual content more accessible, you can create a more inclusive connection and welcoming experience with your audience that goes […]

How brands can create inclusive visual content for all abilities

Visual communication is a powerful tool that businesses use to connect with their audience. But not all audiences have the same visual abilities. It is thought that between 2.5% to 3.6% 2 million people in the UK are living with some sort of visual impairment and therefore struggle to understand the visual content you put […]

10 things you didn’t know about visual branding

  Visual branding is an essential aspect of any business, and it plays a critical role in shaping customers’ perceptions and attitudes towards a brand. From logos and colours to typography and imagery, visual branding elements are the building blocks of a brand’s identity. However, there are many things about visual branding that most people […]

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