Welcome,
I'm Michelle Jones
A brand strategy and visibility consultant from Lincolnshire, with vast experience in branding, visual branding and brand experience.
EXPERIENCE
Global Brand Manager
The Society for Underwater Technology (SUT) | 2025 -Present
Led the global rollout of a refreshed brand identity and website, modernising the organisation’s visual presence and strengthening international positioning.
Developed and implemented brand and communication strategies that improved clarity, consistency and engagement across all global channels.
Unified international branches and Special Interest Groups around a shared brand and messaging framework.
Produced high‑impact digital and print assets, including graphics, marketing collateral and video content.
Introduced improved design workflows and brand‑governance practices to support long‑term brand stewardship.
Acted as a strategic partner to internal teams, advising on brand application, communication priorities and audience‑focused messaging.
Strengthened global visibility by aligning brand, messaging and creative execution across all communication touch points.
Brand Strategy & Visibility Consultant
Squark Design | 2012-Present
Built a successful consultancy delivering brand strategy, communication strategy, visual identity development and creative direction across diverse sectors.
Led brand transformation projects from strategy through to execution, shaping positioning, messaging frameworks and visual identity systems.
Developed communication strategies that helped clients articulate their value and improve visibility across digital and offline channels.
Oversaw all creative output, ensuring high standards,
strong brand alignment and consistently positive client outcomes.Delivered multi‑channel creative assets: digital campaigns, print collateral, social content and environmental design.
Provided ongoing brand and communication stewardship, ensuring clients’ brands evolved in line with market trends and organisational growth.
Design Consultant
Bauer Media, Warners, IPC, Practical Publishing, Bourne Publishing Group | 2012-2015
Delivered high‑impact editorial design across multiple leading publishing brands.
Collaborated with editorial and marketing teams to create compelling, audience‑focused layouts.
Ensured brand consistency across print and digital platforms.
Adapted design approaches to suit diverse audiences and publication styles.
Streamlined design workflows and contributed to the successful launch and refresh of magazine issues and special editions.
Creative Art Director/Artworker
EMAP/Bauer Media | 2000-2012
Directed photoshoots and delivered visually compelling editorial content that strengthened publication quality and reader engagement.
Developed advanced technical illustration skills to support editorial storytelling and commercial objectives.
Managed daily design workflows across multiple titles, consistently meeting tight deadlines.
Played a key role in major publication redesigns, modernising visual identity and increasing audience appeal.
Collaborated with editors, photographers and commercial teams to deliver cohesive, high‑impact layouts.
Contributed to the successful delivery of countless issues, supplements and special projects.
OBJECTIVE
I’m seeking a role where I can apply my expertise in brand and communication strategy, visual identity and creative direction to help organisations refine their message and strengthen their presence. I bring a blend of strategic insight and hands-on design experience, enabling me to deliver thoughtful, effective creative across all touch points. My focus is on building cohesive, meaningful brand experiences that support long-term growth.