About me

I’m Michelle, a passionate and highly experienced designer with over 20 years of delivering impactful, commercially effective creative solutions. I specialise in brand strategy, visual identity and multi-channel design, combining creativity with clear purpose to produce work that not only looks exceptional but performs.

My approach is rooted in creative problem-solving, attention to detail and a deep understanding of brand consistency, ensuring every project aligns with both client objectives and audience expectations. I’m naturally curious and committed to continuous learning, which keeps my work fresh, relevant and adaptable in an ever-evolving design landscape.

Key strengths include art direction, brand development, digital and print design, collaboration, and project leadership, alongside a strong ability to translate ideas into compelling visual outcomes.

My Story

Throughout my career, I’ve worked across a broad spectrum of industries, partnering with businesses of all sizes to deliver tailored creative solutions. This has strengthened my ability to quickly understand different markets, interpret brand needs and develop strategic design approaches that enhance visibility and engagement.

I bring a flexible and collaborative working style, often integrating seamlessly into existing teams or leading projects independently. My focus is on helping organisations elevate their brand presence, maintain consistency across platforms and ultimately support business growth and sales.

Beyond design, my experiences travelling have shaped my ability to think from multiple perspectives, influencing a more considered and globally aware creative approach. I also enjoy baking, which mirrors my design process—balancing the right elements with precision and creativity to achieve the best possible outcome.

When I’m not working, I enjoy exploring nature and continuously learning new skills that inspire both my personal and professional growth.