Today we are going to talk about… Finding the right visual images for your brand

Brand imagery is the visual connection between your brand and its audience. It’s the collection of images that consistently tells your brand’s story, reflects its personality, and communicates its values.

A cohesive visual style is not just about looking good—it’s about creating a recognisable and relatable image that resonates emotionally with your audience. It’s the visual impact that your audience will come to know, love, and trust.

Here are Squark Design’s top tips for picking and using brand images

TIP 1: Relevance:

Choose images that reflect the essence of your brand and speak directly to your audience’s interests and needs. Relevant imagery creates a deeper emotional connection.

TIP 2: Quality

Invest in high-quality images that portray your brand in the best light. Quality imagery elevates your brand’s perceived value and professionalism.

TIP 3: Consistency:

Use a consistent filter, style, and composition across all your images. This visual consistency strengthens brand recognition and reinforces emotional bonds.

By carefully selecting and using brand images that align with these principles, you’ll craft a visual narrative that not only captivates but also connects with your audience on an emotional level.

That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty and excitement in your brand.