10 things you didn’t know about visual branding
Visual branding is an essential aspect of any business, and it plays a critical role in shaping customers’ perceptions and attitudes towards a brand. From logos and colours to typography and imagery, visual branding elements are the building blocks of a brand’s identity. However, there are many things about visual branding that most people […]
How fonts can communicate emotion
When we think about design elements that communicate emotion, colours and images often come to mind. However, there is another powerful tool in the designer’s tool belt that can evoke emotions and shape perceptions. And that tool is fonts. Yes, the typefaces we choose can have a profound impact on how we feel and interpret […]
How Visual Brand Storytelling Can Drive Growth and Success
In today’s fast-paced digital world, businesses face numerous challenges in gaining a strong foothold in their respective markets. They need to stand out from the competition, communicate their unique value propositions, and connect with their target audiences on an emotional level. One of the most effective ways to achieve this is through visual brand storytelling. […]
5 Ways Visual Storytelling Can Elevate Your Brand Identity
As a business owner, you know that standing out from the competition is key to success. But with so many brands competing for your customers’ attention, how can you make sure your business is the one that stands out? One effective way is through visual storytelling. Visual storytelling is the art of using images and […]
Do we still need physical business cards?
Business cards have been a staple in the professional world for decades, but times are changing. As technology advances, the need for traditional business cards is becoming less and less. In 2023, modern alternatives to business cards are becoming increasingly popular, offering businesses more options to market themselves. Squark Design recently created a poll on LinkedIn […]
Which comes first: Branding, Marketing or Sales?
Branding, marketing, and sales are all equally important aspects of a successful business strategy, but like the chicken and egg argument, there are many business owners and coaches out there debating what order they should come in. Everyone has their own opinion and theory. We look into which should come first, branding, marketing or sales. […]
Visual Brand Storytelling: Is it right for me?
What is visual brand storytelling? Visual brand storytelling is the use of visuals such as images, videos, and graphics to tell a story that is associated with a brand. It is used to create an emotional connection between a brand and its customers. Visual brand storytelling is an effective way to communicate a brand’s values, […]
Canva vs Designer. Which is best?
Canva and professional designers are both excellent options when it comes to creating custom graphics for your brand. Each has its own advantages and disadvantages, so it‘s important to consider both options before making a decision on which is best for your project. What is Canva? Canva is an online design platform that provides […]
How often should I update my brand logo
A brand logo is often the first thing that people come into contact with when they encounter your company or product. It is important to keep your logo fresh and up–to–date in order to remain competitive and relevant. Refreshing your brand logo can help to keep your business in the minds of customers, as well […]
How much should I pay to get my logo created or refreshed?
A logo is a vital part of any business’s identity, and getting the right design is essential for success. As such, the cost of logo design in the UK will vary significantly depending on the size of your business and the scope of the project. For a new start-up business, the cost of logo design […]
