Brand Development / Menu design / Window Light Boxes / Packaging Design / Advertising / Business Card Design
Brand advertising, identity and experience for a modern Chinese takeaway
Taste Good, a modern Chinese takeaway, was ready to refresh their visual identity to better reflect the quality and style of their food. Their existing branding and materials felt dated and inconsistent, and they wanted a more cohesive, contemporary look that would appeal to their growing customer base.
They needed support with rebranding, menu design, packaging, advertising, and shopfront presentation—and were looking for a creative partner who could handle the full scope with clarity and consistency.
Squark Design worked closely with Taste Good to develop a clean, modern identity that reflected both the heritage and future of the business. The new branding focused on simplicity, impact and flexibility—making it easy to use across digital and physical formats.
We delivered:
– A full brand refresh, modernising the logo and colour palette
– A complete redesign of their menu brochures, making them more visually engaging and easier to navigate
– Bespoke packaging designs that elevated the takeaway experience
– Window lightbox graphics to bring the brand to life on the high street
– Coordinated advertising and business card designs to keep the identity consistent across every touchpoint
Taste Good now presents a stylish, professional brand image that matches the quality of their cuisine. The new materials have helped them stand out in a crowded market and better connect with their audience, both in-store and online.
This ongoing collaboration has helped Taste Good evolve their brand and customer experience in a highly competitive market.
“We have worked with Squark Design on a number of projects in the last few years. From updating brand identity, takeaway brochures and packaging. Their creativity and ability in design was showing the results which we were always happy with, we are delighted by their prompt response and attention during the process. It is our pleasure to continue to work with Squark Design.”
Peter Yau, Owner,
Taste Good
"We are dedicated to building long-term relationships with our clients, supporting them through the growth and success of their brand. When you choose Squark Design, you’re not just getting a service provider; you’re gaining a partner committed to your brand’s success."
