Signs / Business Cards / Posters / Illustrations / Vehicle Graphics / Events Boards and Flags
Creative design, marketing and brand experience for the world’s biggest ‘O’ gauge model railway that tours the UK.
Viking Signs, a busy and fast-growing signage manufacturer, needed additional creative capacity to support both their internal branding and their expanding design service offering. While their production capabilities were strong, they identified a gap in in-house graphic design expertise, particularly for creative branding, marketing materials, and client-facing visuals like wall graphics and vehicle livery.
They needed someone who could hit the ground running, adapt to their fast-paced environment, and help elevate their design services both internally and externally.
To provide the hands-on support Viking Signs needed, we embedded ourselves within the business for 12 months, working alongside the team to strengthen their internal branding and enhance their marketing presence.
We helped refresh their own visual identity, refining logos and creating consistent internal marketing assets that aligned with their values and voice. At the same time, we expanded their design offering for clients—developing vehicle graphics, wall art, remade logos, and high-impact visual content that enabled Viking Signs to offer more comprehensive creative solutions.
Working with both Adobe Creative Suite and Viking’s in-house tools, we ensured smooth integration into the team’s workflow, adapting quickly to their systems while introducing a new level of polish and creative thinking. Whether it was for their own brand or bespoke client projects, we delivered design work that was clear, professional and imaginative.
Our partnership gave Viking Signs the creative firepower they needed to scale their services and enhance their internal communications. The expanded offering meant they could say yes to more complex design requests from clients, boosting their value proposition and enabling more comprehensive signage packages.
“Whilst supporting the team at Viking Signs, Michelle added real depth and creative flair to our in-house graphic design capabilities.”
The positive impact was felt not just in output, but in process and culture. With calm consistency, we helped streamline design workflows, brought fresh perspective to the brand, and worked closely with both team members and clients to deliver results.
“Her calm, unflappable attitude to the huge variety of design work we tackle was highly valued by customers and the rest of the team.”
By the end of the 12 months, Viking Signs had a stronger in-house brand presence and an extended set of services that continue to add value for their clients. It was a highly collaborative and rewarding partnership—and one we’re proud to have been part of.
“Whilst supporting the team at Viking Signs, Michelle added real depth and creative flair to our in-house graphic design capabilities. Her calm unflappable attitude to the huge variety of design work we tackle was highly valued by customers and the rest of the team. She brought her considerable Adobe suite skills & also enthusiastically learnt & effectively used our in house tools.”
Darren Joint, Director,
Viking Signs Ltd
"We are dedicated to building long-term relationships with our clients, supporting them through the growth and success of their brand. When you choose Squark Design, you’re not just getting a service provider; you’re gaining a partner committed to your brand’s success."
