Brand Development / Event Banners / Conference Brochure / Print Management
Brand building for a company which supports, connect, inform and represents companies in the rail industry
Rail Forum, a national membership organisation for the UK rail supply chain, reached out needing a brand refresh. Their existing logo had become outdated, and they wanted a more modern identity that would still reflect their legacy and long-standing presence in the industry. The challenge was to retain recognisable elements while evolving the brand into something more contemporary and versatile.
We began with a logo redesign that balanced heritage and innovation. The new concept carefully preserved key visual components from the original identity, while introducing a cleaner, more dynamic look to reflect Rail Forum’s forward-facing vision.
Once the logo was approved, our collaboration expanded naturally into wider brand development. We supported Rail Forum across a variety of high-profile outputs, including:
– Event banner design for exhibitions and conferences
– Conference brochures that combined clarity with a polished visual style
– Brand templates for internal and external communications, ensuring brand consistency across all materials
This ongoing partnership allowed us to build out a strong visual language for the organisation, creating assets that feel unified, modern and on-message.
The updated logo and supporting materials have helped reposition Rail Forum with a brand identity that feels confident, relevant and professional—while still honouring the organisation’s legacy.
We continue to support Rail Forum on an ongoing basis, helping their brand stay consistent, recognisable and ready for whatever comes next.
“Michelle was both professional and easy to work with. She created a new fresh design for our logo, retaining key components from our heritage whilst ensuring our brand was fit for the future.”
Elaine Clark, CEO
Rail Forum
"We are dedicated to building long-term relationships with our clients, supporting them through the growth and success of their brand. When you choose Squark Design, you’re not just getting a service provider; you’re gaining a partner committed to your brand’s success."
