Welcome to this episode of Squark Design’s Branding Bites. I’m Michelle, the Visual Brand Storyteller at Squark Design – and today we are going to talk about…
The truth on what is branding is.
You are not alone if you hear the phrase ‘branding is more than just a logo’. And you could ask many different branding experts what branding is, and get a few different responses. To make it absolutely clear, I believe (along with the rest of the team at Squark), that branding is simply the emotional connection between a brand and its audience. It is the feeling they have when they come in contact with your brand, the feeling they have when they unwrap a product, experience the service you provide or the feeling your colleagues when working within your company.
If you don’t create an emotion connection with your brand, you will simply fail to build trust, loyalty and excitement in your brand. Your customers will go elsewhere and your business will fail.
So how can you start to build an emotional connection between you and your audience. Here are Squark Design’s 3 beginner tips.
- Brand Storytelling: Craft a compelling brand story that resonates with your audience’s values and experiences. Stories that evoke emotions can create a strong bond between your brand and its customers.
- Consistency: Maintain a consistent brand voice and message across all platforms. Consistency helps build trust and reliability, which are crucial for an emotional connection.
- Engagement: Actively engage with your audience through social media, events and personalised communication. Show that you value their input and feedback, making them feel heard and appreciated.
Implementing these tips can transform your brand in the eyes of your customers. By weaving emotion into the fabric of your brand, you create more than customers—you create brand ambassadors.
That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty and excitement in your brand.
