Welcome to this episode of Squark Design’s Branding Bites. I’m Michelle, the Visual Brand Storyteller at Squark Design – and today we are going to talk about… Choosing Brand Colours for Your Brand
Colours are more than just visual elements; they communicate values, evoke emotions and capture the essence of your brand’s personality. The right palette can speak volumes before a single word is read, creating an instant emotional connection with your audience. It’s not just about aesthetics; it’s about perception and feeling.
When you choose colours for your brand, you’re not just picking shades from a wheel; you’re crafting an emotional language that will be synonymous with your brand’s identity.
Here are Squark Design’s Three Tips for Picking and Using Brand Colours
TIP1: Psychology of Colours:
Understand the emotions and behaviours each colour can evoke. Choose colours that align with the emotional message you want your brand to convey.
TIP2: Cohesiveness:
Ensure your colour palette works harmoniously across all mediums. Consistency in colour usage builds recognition and reinforces emotional ties.
TIP3: Differentiation:
Select a unique colour scheme that sets you apart from competitors. Stand out in the sea of sameness with colours that tell your brand’s unique story.
By choosing your brand colours wisely, you will create a visual and emotional shorthand for your audience, to identify, and connect with your brand.
That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty and excitement in your brand.
