Welcome to this episode of Squark Design’s Branding Bites. I’m Michelle, the Visual Brand Storyteller at Squark Design – and today we are going to talk about… Finding the right font for your brand.
When it comes to crafting a powerful brand identity, every detail matters. One often-overlooked aspect is typography.
Typography plays a crucial role in conveying your brand’s personality, values and overall message. It’s the silent ambassador of your brand, dictating how your audience perceives you. So how so you make sure you are using the right fonts?
Here are Squark Design’s top tips.
TIP 1: Define your brand
Before choosing a font, clearly define your brand’s personality. Is it formal or casual? Innovative or traditional? Select a font that reflects these traits and use it consistently across all branding materials.
Tip 2: Align with your brand personality
Select a typeface that aligns with your brand’s personality. For example, using a playful and bubbly font for a corporate brand can send mixed signals to it’s audience. The font should embody the brand’s values and resonate with its target demographic.
Tip 3: Research and Test
Test your chosen font in various touch points to ensure it conveys the right message – and feels cohesive with your brand’s visual language.
Seek Professional Advice
Finally, If you’re unsure, come and have a discussion with me or consult your graphic or branding designer. We can provide insights into which typefaces are trending, which are overused and which ones could give your brand a unique voice.
Final note
Remember that typography is not just a detail—it’s a pivotal voice of your brand. The right typeface can speak volumes before a word is even read. So, take the time to understand your brand’s core and don’t hesitate to seek expertise when in doubt. Remember, consistency is key, and in the world of branding, it’s the small details that make the biggest impact.
That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty and excitement in your brand.
