This weeks topic is…How to create cost effective visual content for your brand

Creating compelling visual content is essential for telling your brand story and engaging your audience. However, many SME business owners struggle with the cost and resources required for high-quality visuals.

Here are Squark Design’s top tips for cost-effective ways to create compelling visual content for your brand:

TIP 1: Use Free and Affordable Tools.

Leverage free and affordable design tools like Canva, Adobe express Unsplash, and Pexels. These platforms offer a wide range of templates, stock photos and design elements that you can use to create professional-looking visuals without breaking the bank.

TIP 2: Repurpose Existing Content.

Repurpose and update existing content to create new visuals. Turn blog posts into infographics, customer testimonials into quote graphics, and product features into short video clips. Repurposing content saves time and maximises your resources.

TIP 3: DIY Photography and Videography.

Use your smartphone to capture high-quality photos and videos. Invest in a basic lighting kit and learn simple editing techniques to enhance your visuals. DIY photography and videography can be cost-effective and still produce great results.

By following these tips, you can create compelling visual content that effectively tells your brand story without stretching your budget.

That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty, and excitement in your brand.