This weeks topic is… How often should I update or refresh my visual branding (to keep it relevant and engaging)?

Keeping your visual brand fresh and engaging is essential for maintaining your audience’s interest and staying relevant within your market. Regular updates will ensure that your brand evolves with your audience’s expectations and market trends.

Here are Squark Design’s top tips for knowing when to update or refresh your visual brand.

TIP 1: Regular Audits.

Conduct regular audits of your visual content every 6-12 months. Review your website, social media and marketing materials to ensure they align with your brand’s current identity and message. Make updates as needed to keep your visuals modern and relevant.

TIP 2: Seasonal and Campaign-Based Updates.

Refresh your visual content for seasonal events and marketing campaigns. Updating your visuals for holidays, product launches, or special promotions keeps your brand timely and engaging, showing that you’re active and in tune with current trends.

TIP 3: Continuous Improvement.

Adopt a mindset of continuous improvement. Collect feedback from your audience and analyse performance metrics to identify what works and what doesn’t. Regularly tweak and enhance your visuals based on this data to keep your brand storytelling compelling.

By following these tips, you can ensure your visual brand storytelling remains fresh, relevant, and engaging for your audience.

If you have a question you would like me to answer on Branding Bites, please send it to us at info@squarkdesign.co.uk

That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty, and excitement in your brand.