This weeks topic is… The Legal Considerations (I Should Be Aware of) when using visuals in your brand

Using visuals in your brand storytelling can greatly enhance your message, but it’s important to be aware of legal considerations to avoid potential issues. 

Here are Squark Design’s top tips for legal considerations when using visuals in your brand storytelling:

TIP 1: Copyright Compliance.

Ensure that any images, graphics or videos you use are either owned by you or properly licensed. Using copyrighted materials without permission can lead to legal disputes. Use royalty-free stock images, purchase licenses, or create your own original content to stay compliant.

TIP 2: Model Releases.

If your visuals feature identifiable people, make sure you have signed model releases. This legal document grants you permission to use their likeness in your branding materials. Without a model release, you risk infringing on privacy rights and facing potential lawsuits.

TIP 3: Trademark Awareness.

Be cautious of using visuals that include logos, brand names or other trademarks that belong to other companies. Using these without authorisation can lead to trademark infringement issues. Conduct thorough checks to ensure that your visuals do not violate trademark laws.

By being mindful of these legal considerations, you can safely and effectively use visuals in your brand storytelling without risking legal complications.

That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty, and excitement in your brand.