EPISODE: 23

This weeks topic is… Can your logo be understood in under 3 seconds?

Let me ask you a simple question: Can your logo be understood and recognised in three seconds or less?

If it’s overly complex or cluttered, it’s time to simplify. The most successful brands have logos that are instantly identifiable and versatile across digital and print platforms. Think John Lewis, Pret A Manger or British Airways – clean, elegant and memorable.  

A strong logo isn’t just design; it’s your handshake to the market. Ensure it’s simple, scalable and recognisable.

That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty, and excitement in your brand.