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Hornby
Subscription and membership experience for a well-known model train manufacturer
Heljan A/S
Stand and promotion design for Denmark’s leading model railway company
Gravity Fields/Viking Signs
Exhibition Design for Grantham’s Gravity Fields Event
EPIC Media/Nissan
Working in colaboration with EPIC Media to create an unforgettable launch event for a well known Japanese car brand
P&M Pumps
Exhibition and interior branding for a solids pumping and mixing solutions company
Personalised Chocolates
Marking and brand awareness for an established personalised chocolate brand
Iconic Engineering
Logo motion graphics for a dynamic engineering company
Ancaster Leisure/Viking Signs
Turning a blank waiting area wall into a branded social media backdrop
Grono/Viking Signs
Brand consistency for a UK based business process mapping company
Chris Batten
Branding and book design for a business entrepreneur and coach
Britain’s Biggest Model Railway
Identity, marketing, back-scene and event design for Britain’s biggest model railway
Brand storytelling is the art of using narrative to connect with your audience on an emotional level. In visual branding, it means aligning your visuals, like logos, colours, imagery and design with the deeper story of your brand. This creates a memorable, authentic brand that resonates and builds trust.
We begin by uncovering your brand’s core values, mission and the unique journey behind it. Then, we translate that story into visuals, everything from your logo to your social media design that consistently reflect who you are, what you stand for and who you serve.
Not at all! Storytelling is powerful for businesses of all sizes. In fact, smaller or newer brands often benefit even more because storytelling helps humanise and differentiate you in a crowded market. It gives people a reason to choose you.
A strong brand story builds emotional connections, which leads to increased engagement, customer loyalty and clarity across your marketing. Clients often find that storytelling gives their brand a sense of purpose and attracts aligned customers who ‘get’ their vision.
If your visuals feel generic, inconsistent or disconnected from your mission, chances are your brand is missing its story. We offer brand audits to help you identify storytelling gaps and show you how to weave narrative into your visual identity for greater impact.
"We are dedicated to building long-term relationships with our clients, supporting them through the growth and success of their brand. When you choose Squark Design, you’re not just getting a service provider; you’re gaining a partner committed to your brand’s success."
Michelle Jones, Squark Design Founder
