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Brand development for a company experiencing change and needing to understand why
AS Insights, a customer experience consultancy, was seeking more than just a polished visual identity, they wanted a brand that conveyed personality, built trust, and supported meaningful relationships. The founder understood that branding wasn’t just about colour palettes and typography; it had to be rooted in authentic storytelling and strategic clarity. However, finding a designer who truly grasped this nuance proved difficult.
Without a clear approach to brand storytelling, AS Insights felt stuck, curious and open-minded, but lacking the right partner to help bring their vision to life.
From the outset, our focus was on creating a brand identity that aligned with AS Insights’ deeper mission: building human connections through customer experience. We didn’t just talk aesthetics, we took the time to understand the consultancy’s values, audience, and future goals.
Crucially, we built trust by treating the project as a partnership. When the client needed more time to refine their strategy, we advised pausing the design work—ensuring no rushed decisions were made and giving space for clarity to emerge. This collaborative, client-first approach meant that AS Insights never felt pressured, and always felt supported.
Once the strategic foundation was in place, we developed a visual identity that was not only clear and confident, but full of character. We created a suite of versatile brand assets designed to grow with the business. Throughout the process, we brought the client into the world of brand storytelling, sharing practical insights and including them in our own storytelling platforms, making the process as educational as it was creative.
AS Insights emerged with a strong, distinctive brand identity, and a renewed sense of confidence in telling their story. The client was delighted with the final assets and felt the decision to switch to a new designer had truly paid off.
The project delivered more than just a logo and visual toolkit. It offered real value, knowledge-sharing, and a sense of connection:
By the end of the project, AS Insights had not only found their brand voice but also gained a trusted creative partner. We’re proud to have played a part in helping them tell their story with clarity and confidence.
“Squark Design produced a huge amount of value and assets for me to use and were generous in what was included. Working with Squark is an education and a network, it teaches you how to brand-story tell, which was one of my aims.”
Alexandra Stacey, Director,
AS Insights
"We are dedicated to building long-term relationships with our clients, supporting them through the growth and success of their brand. When you choose Squark Design, you’re not just getting a service provider; you’re gaining a partner committed to your brand’s success."
