Brand Management / Brand Rollout / Website Design / Publishing / Graphic Design
Brand rollout for a global professional membership organisation
The Society for Underwater Technology required experienced creative and digital leadership to cover maternity leave within a critical role. Initially appointed as Publications and Website Officer, the remit included producing Big Blue World (the Society’s industry magazine), the Annual Report, and a wide range of marketing and event graphics.
Shortly after joining, the scope of the role expanded significantly. The Society was undertaking a major brand refresh and new website build, at a global level, while continuing to serve multiple branches and specialist interest groups worldwide. Communication needed to be clear, consistent and scalable — all while maintaining business-as-usual delivery in a part-time role.
From the outset, I hit the ground running — quickly learning the Society’s technical language, structure, people and global networks. Alongside my day-to-day publishing and marketing responsibilities, I took on end-to-end management of the brand refresh and website rollout.
Key contributions included:
Publishing & Editorial Design
Full design and production of Big Blue World magazine
Redesign and delivery of the Annual Report
Strategic focus on content clarity, structure and visual storytelling
Brand & Website Leadership
Managing the new brand identity rollout
Working closely with the website agency and SUT central team
Training internal users on the new website system
Presenting the new brand and website to the Executive Committee
Troubleshooting workflows and improving internal communication processes
Global Communication & Coordination
Supporting branches and Special Interest Groups with brand-aligned communications
Ensuring consistency across regions while allowing flexibility for local needs
Providing guidance, structure and deadline management where required
Conference & Campaign Work
Designing the OSIG 2027 brand identity
Leading the OSIG 2027 website build
Working closely with the OSIG Conference Committee and SUT Central team
Launching the Call for Abstracts in January 2026
Phase one of the new SUT brand identity and website successfully launched in January 2026, with further development ongoing.
During my time with the Society, the impact has been both strategic and measurable:
A new brand identity and website successfully launched
Clearer, more consistent global communications
Tripled readership of Big Blue World
Improved workflows and internal coordination
Strong executive-level engagement and confidence
Successful launch of OSIG 2027 branding and website
What began as a maternity cover role evolved into a balancing creative delivery, management, training, strategy and operational oversight.
Work will continue to develop the Society’s digital presence, marketing activity and engagement through the remainder of the maternity cover period — supporting SUT’s mission to attract new members and volunteers while strengthening its global voice.
"We are dedicated to building long-term relationships with our clients, supporting them through the growth and success of their brand. When you choose Squark Design, you’re not just getting a service provider; you’re gaining a partner committed to your brand’s success."
