EPISODE: 22

This weeks topic is… Struggling to articulate your brand’s visual identity?

Struggling to articulate your brand’s visual identity? Here’s a simple yet strategic exercise: Create a brand mood board.

Gather images, colours, and typography that reflect the personality of your business. You can use tools like Pinterest or go tactile with physical clippings. This board becomes your visual reference point, ensuring consistency across your marketing efforts. 

Inconsistent visuals confuse your audience. But a strong, cohesive visual identity builds trust, and trust is what drives business. 

That’s it for now. See you for the next episode of Branding Bites, where we will be building trust, loyalty, and excitement in your brand.