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The Psychology of Colours in Visual Branding

The psychology of colours in visual branding is an important aspect of brand identity design. Colours have the power to evoke emotions, create associations, and shape perceptions in people’s minds. Understanding the psychological effects of colours can help businesses effectively use them in their brand identity to communicate their message and connect with their target […]

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New Look Branding Bites!

Useful and effective branding tips for SMEs