How brands can create inclusive visual content for all abilities
Visual communication is a powerful tool that businesses use to connect with their audience. But not all audiences have the same visual abilities. It is thought that between 2.5% to 3.6% 2 million people in the UK are living with some sort of visual impairment and therefore struggle to understand the visual content you put […]
10 things you didn’t know about visual branding
Visual branding is an essential aspect of any business, and it plays a critical role in shaping customers’ perceptions and attitudes towards a brand. From logos and colours to typography and imagery, visual branding elements are the building blocks of a brand’s identity. However, there are many things about visual branding that most people […]
How fonts can communicate emotion
When we think about design elements that communicate emotion, colours and images often come to mind. However, there is another powerful tool in the designer’s tool belt that can evoke emotions and shape perceptions. And that tool is fonts. Yes, the typefaces we choose can have a profound impact on how we feel and interpret […]
Your 5 Biggest Branding Problems – Answered.
Your brand is the face of your business. It’s the first impression that potential customers have of who you are and what you stand for. But creating a strong and effective brand is easier said than done, and many businesses struggle with common branding problems that can hold them back from achieving their goals. In […]
How Visual Brand Storytelling Can Drive Growth and Success
In today’s fast-paced digital world, businesses face numerous challenges in gaining a strong foothold in their respective markets. They need to stand out from the competition, communicate their unique value propositions, and connect with their target audiences on an emotional level. One of the most effective ways to achieve this is through visual brand storytelling. […]
Create a memorable brand logo: Our Top 5 Tips
As a business owner, you understand the importance of making your business stand out from the competition. One of the most effective ways to do this is by creating a memorable brand. Having a memorable brand gives potential customers a reason to choose your business over your competitors’. It also helps build customer loyalty and […]
Do you really need a mission statement to succeed in business?
Do you need a mission statement to succeed in business is a question that has been asked by many entrepreneurs and business owners over the years. Some argue that a mission statement is essential for success, while others believe it’s not necessary. Squark Design look into whether it is worth putting the time in to […]
5 Ways Visual Storytelling Can Elevate Your Brand Identity
As a business owner, you know that standing out from the competition is key to success. But with so many brands competing for your customers’ attention, how can you make sure your business is the one that stands out? One effective way is through visual storytelling. Visual storytelling is the art of using images and […]
Do we still need physical business cards?
Business cards have been a staple in the professional world for decades, but times are changing. As technology advances, the need for traditional business cards is becoming less and less. In 2023, modern alternatives to business cards are becoming increasingly popular, offering businesses more options to market themselves. Squark Design recently created a poll on LinkedIn […]
Which comes first: Branding, Marketing or Sales?
Branding, marketing, and sales are all equally important aspects of a successful business strategy, but like the chicken and egg argument, there are many business owners and coaches out there debating what order they should come in. Everyone has their own opinion and theory. We look into which should come first, branding, marketing or sales. […]
