Visual Branding Sizes Made Easy: A Guide for SME Owners
When you are creating content to boost your visual brand, keeping track of all the ever-changing size specifications across multiple social media platforms like LinkedIn, YouTube, Facebook and Instagram can feel like a full-time job. If you’re a business owner trying to juggle this while managing everything else, it’s easy to get overwhelmed. That’s were […]
Crafting Captivating Brand Stories at Grantham Business Club
Finding the right words to tell your brand story isn’t always easy, but when you get it right, the impact is game-changing. That’s exactly what we explored at Grantham Business Club, where I had the pleasure of delivering a talk on crafting captivating brand stories. The Power of a Great Brand Story We kicked […]
How we turn a logo into a motion graphic
Motion graphics are a powerful way to bring your brand logo to life, making it dynamic, engaging and memorable. Whether you’re using it in a video intro, on your website or across social media, an animated logo can elevate your brand’s identity and catch your audience’s attention. But what’s the process for turning your static […]
How to make your brand memorable in 2025
While brands are scrabbling for attention in increasingly crowded spaces, 2025 is the year to think beyond the basics and change your tactics. It’s no longer enough to ‘know your audience’ or ‘be consistent.’ While those are foundational, business owners need to embrace strategies that make their brands unforgettable. Here’s Squark Design’s tips on how […]
What exhibition event stand is right for me in 2025?
Exhibition stands come in various types. Cost and budget for each type can vary based on factors such as size, design complexity, materials used and additional features. Keep in mind that the budget estimates provided below are general ranges and can vary based on specific requirements and customisation. Please note that these costs may have […]
How to effectively incorporate AI & automation into your branding
AI and automation aren’t just buzzwords, they’re tools that can supercharge your branding strategy when used effectively. The question isn’t ‘if’ you should adopt AI, but ‘how’ you can seamlessly weave it into your branding efforts to deliver better customer engagement, personalised experiences and creative visual storytelling. As an SME, your advantage lies in agility […]
Creating Memorable Brands with Emotional Design
When building or growing any brand, creating an emotional connection with the audience is paramount. Just like a symphony, where each instrument contributes to the overall harmony, emotion design weaves together three essential elements: visceral, behavioural, and reflective. In this article we (Squark Design) will look at each of these elements and how they play a crucial role […]
Narrative Structures for Brand Storytelling
When attention spans are fleeting, brands are turning more to brand storytelling to help them stand out in the crowd. More than just a sequence of events, brand storytelling is a strategic blend of emotion, authenticity and narrative structure. It’s the secret ingredient that transforms a brand from a mere entity into a compelling […]
Successful Branding Trends for 2024
Staying ahead of the curve is essential when you run a business, especially when it comes to visual branding and brand identity. In 2024, businesses in the UK will witness a dynamic shift in visual branding trends that are reshaping the way they connect with their audience. In this article we explore the cutting-edge […]
Visual Branding and Brand Storytelling Trends 2024
As we step into the new year, the world of marketing and branding is set to undergo significant transformations, with the United Kingdom at the forefront of these changes. The landscape of visual branding and brand storytelling is evolving rapidly, reflecting the dynamic nature of consumer preferences, technological advancements, and cultural shifts. In this article, […]
