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Content DESIGN AND Creation

Get your brand in the press: 7 Steps

Squark Design have been in the press quite a few times, and that is not down to luck or magic. To help your business get featured, we have created our ‘Top 7 tips to get your brand in the press.


Why should I get my brand featured in the press?

The UK press and media are a great way for businesses to get their brand in front of a wide audience. By leveraging the power of the press and media, businesses can create positive associations with their brand and improve their reputation.This can help to drive sales, build customer loyalty, and increase brand recognition.

Additionally, by working with the press and media, businesses can gain access to a wide range of potential customers, giving them an opportunity to reach a larger audience than they might otherwise be able to.

By appearing in the UK press and media, businesses can also establish credibility and demonstrate their expertise in their field, further enhancing their reputation. Working with the press and media can provide businesses with invaluable feedback, allowing them to make changes and improvements to their products and services.


If you are ready to be seen as the expert in your field, read on and use
our top 7 steps to get your brand in the press!


Squark Design’s Top 7 Steps to
get your brand in the press


1. Identify the Right Media Outlet

Identify which media outlets are most relevant to your business, such as local newspapers, industry-specific magazines, and online publications.

Businesses should identify the right media outlet when trying to get their brand in the press in order to maximise the success of their efforts. Different media outlets reach different audiences, so selecting the right one for your message is key. By choosing the appropriate media outlet, businesses can ensure that their message reaches the audiences that are most likely to be interested in their product or service. Additionally, businesses should determine which media outlet is most likely to provide the most exposure for their brand. With the right media outlet, businesses can effectively and efficiently get their brand in the press and reach their desired target audience.


2. Craft a Compelling Press Release
Have a clear, concise story to tell and use the right language to make
sure that your press release stands out.
A compelling press release is essential for businesses trying to get their brand in the press. A press release that stands out from the crowd can be the difference between success and failure in getting press coverage. A compelling press release should be succinct and informative, providing the journalist with the necessary information to determine if it is a story worth pursuing. It should also be tailored to the specific outlet, as journalists look more favourably on press releases that show they were written with their particular audience in mind. Crafting a compelling press release shows that youve put thought and effort into it, which will make the journalist more likely to give your story the time of day. It can also leave a positive impression of your brand, showing that youre professional and dedicated to your cause. In short, crafting a compelling press release is a must for businesses looking to get their brand in the press.


3. Reach Out to Journalists
Connect with journalists through social media, email, or by phone.
Businesses should reach out to journalists when trying to get their brand in the press because it is an effective way to reach a wide audience. Journalists provide an unbiased and trusted platform to spread the word about a business, product, or service. By leveraging relationships with journalists, businesses can ensure their message is heard by the right people. Additionally, journalists can provide valuable feedback on a brand, which can help to refine the message and create a better overall impression. Finally, reaching out to journalists is a costeffective way to get press coverage and can be done with minimal budget. Ultimately, by connecting with the right journalists, businesses can increase their reach and help to build their brand.


4. Follow Up
Follow up on your pitch but don’t be pushy.
Businesses should follow up when trying to get their brand in the press because it is a key way to build relationships with journalists, increase brand awareness, and create a positive image for the company. Following up with journalists after making an initial press pitch is an important step to ensure that the business is not forgotten and to remind the media of the brands story. This helps to create a sense of trust between the business and the media, which can lead to more press coverage and more exposure for the brand. Additionally, following up with the press can help businesses to understand which stories are being pitched to the media, and how successful their pitches have been. This allows businesses to adjust their strategy and ensure that their message is reaching the right audience. Following up is an important part of any successful PR strategy, and businesses should take advantage of it to maximise the potential of their press coverage.


5. Develop Relationships
Connect with journalists you’ve worked with in the past, as well as new journalists,
and maintain a relationship with them so they remember you when they
have a story idea.
Building relationships with the press is essential for businesses that want to get their brand in the media regularly. Having a good relationship with writers, editors, and producers allows businesses to get their message out in a way that is more likely to be heard and seen. By cultivating strong relationships with the media, businesses can ensure that their message is presented accurately and with the greatest possible impact. Developing relationships with the press can also give businesses access to exclusive stories and content that may not be available to the general public. This can help build trust with their audience and increase brand recognition.


6. Leverage PR Tools
Utilise PR tools, such as press releases and media kits,
to help get your story out there.
Businesses should leverage PR tools when trying to get their brand in the press because these tools provide a cost effective and efficient way to reach a wide range of media outlets, influencers, and potential customers. PR tools allow businesses to target press releases and other content to the right channels, industries, and demographics, enabling them to get the most out of their budget and time. Additionally, leveraging PR tools can increase a businesss visibility, credibility, and reputation in the industry, making them more attractive to potential customers, investors, and partners. Ultimately, leveraging PR tools can help businesses get their brand in the press, increase their reach and influence, and boost their bottom line.


7. Monitor Results
Track the performance of your PR efforts to measure their effectiveness.
Businesses should monitor results when trying to get their brand in the press in order to maximise the effectiveness of their efforts. Monitoring results allows businesses to identify which media outlets and tactics are producing the most results in terms of brand exposure and public recognition. As a result, businesses can adjust their strategies and focus on the most effective outlets and tactics for success. This helps businesses reduce their overhead costs, as well as helps them target their efforts more effectively, resulting in better results.


But I don’t have time for this!

Don’t worry, we can create an amazing press release for you. We work with some amazing PR agencies which can help should you want to do this regularly. Don’t miss out on great PR for your brand because you are too busy. Book a call with us so we can help create excitement around your brand.


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