Why visual brand storytelling is important for SMEs
In today’s competitive business landscape, where consumer attention spans are fleeting and brand loyalty is hard-won, the art of effective brand communication has evolved significantly. One of the most potent strategies that has emerged is ‘visual brand storytelling.’ In this article we will delve into what visual brand storytelling is, its importance for SMEs, the […]
The Psychology of Colours in Visual Branding
The psychology of colours in visual branding is an important aspect of brand identity design. Colours have the power to evoke emotions, create associations, and shape perceptions in people’s minds. Understanding the psychological effects of colours can help businesses effectively use them in their brand identity to communicate their message and connect with their target […]
What fonts should I use to help people with visual disabilities read my content?
If you have just come from reading our feature ‘How Brands Can Create Inclusive Visual Content for All Abilities’, you will understand the importance of being mindful of visual disabilities. By taking steps to make your visual content more accessible, you can create a more inclusive connection and welcoming experience with your audience that goes […]
How brands can create inclusive visual content for all abilities
Visual communication is a powerful tool that businesses use to connect with their audience. But not all audiences have the same visual abilities. It is thought that between 2.5% to 3.6% 2 million people in the UK are living with some sort of visual impairment and therefore struggle to understand the visual content you put […]
How fonts can communicate emotion
When we think about design elements that communicate emotion, colours and images often come to mind. However, there is another powerful tool in the designer’s tool belt that can evoke emotions and shape perceptions. And that tool is fonts. Yes, the typefaces we choose can have a profound impact on how we feel and interpret […]
Your 5 Biggest Branding Problems – Answered.
Your brand is the face of your business. It’s the first impression that potential customers have of who you are and what you stand for. But creating a strong and effective brand is easier said than done, and many businesses struggle with common branding problems that can hold them back from achieving their goals. In […]
How Visual Brand Storytelling Can Drive Growth and Success
In today’s fast-paced digital world, businesses face numerous challenges in gaining a strong foothold in their respective markets. They need to stand out from the competition, communicate their unique value propositions, and connect with their target audiences on an emotional level. One of the most effective ways to achieve this is through visual brand storytelling. […]
