Unlock Your Brand’s Potential with a Defined Brand Character
Learn how developing a strong brand character can set your business apart, foster deeper connections with customers and unlock your brand’s full potential.
Nostalgia Branding: Powerful or Manipulation
Explore how nostalgia branding leverages emotional connections to foster familiarity, strengthen customer loyalty and make your brand more memorable.
5 minimalist packaging designs that create impact
Discover five impactful minimalist packaging designs, key principles for success and practical tips to help your brand stand out with simplicity and sustainability.
Commercial Interior Branding Designer: Pros and Cons
Find out if hiring a commercial interior branding designer is the right move to help you create a functional, on-brand space that leaves a lasting impression.
Essential Tips For Effective Packaging Design
Discover 7 essential tips for effective packaging design that can elevate your product, attract customers and boost sales in a competitive market.
Commercial Interior Branding Design: Top 6 questions answered
Get answers to the top 6 questions about commercial interior branding design. From services and costs to timelines and where to find the right designer for your business.
Best Brand Storytelling Christmas adverts
Explore three powerful Christmas adverts that prove storytelling—not hard selling—is the key to capturing attention, creating emotion and building lasting brand connections.
25 Tips and Tricks from The Business Show 2022
The Business Show 2022 was packed with insights, and after two days of talks and conversations, I’ve gathered 25 top tips to share with you.
5 Bad Business Card Designs (and how to avoid making them)
First impressions matter, and while a well-designed business card instantly conveys professionalism and confidence, if you’re creating your own, focusing on avoiding common design mistakes is the best place to start.
Make your brand as memorable as the Big Mac!
Brand storytelling is what makes a business memorable, because beyond product, service and price, it creates emotional connections that influence customer choice—just as McDonald’s has done for decades by putting stories and feelings behind their burgers.