Why Nostalgia Marketing is Important
What is nostalgia marketing? Nostalgia marketing is a marketing strategy that companies use to evoke positive feelings or associations with the past in their audience. In a nostalgia marketing campaign, marketers intentionally reference familiar concepts, ideas, events or figures relate to previous decades. Marketing teams then connect those symbols of the past to their […]
Unlock Your Brand’s Potential with a Defined Brand Character
If you want to unlock your brand’s potential, using a defined character is essential. There are so many well known brands that choose this approach; Jaguar, Tiger beer, Monopoly, Ferrari and Octopus Energy to name a few. Having a strong and engaging brand character helps to differentiate your brand from the competition and provides a […]
Nostalgia Branding: Powerful or Manipulation
Nostalgia branding is a powerful marketing tool that taps into the power of nostalgia to evoke feelings of familiarity and nostalgia for a product, service, or even a brand. It‘s a powerful way to create an emotional connection with customers and build loyalty. What is nostalgia? Nostalgia is a powerful emotion that can be […]
5 minimalist packaging designs that create impact
In this article we will be looking at five minimalist packaging designs that create impact and explore the basics of creating a minimalist design that will make your product stand out in the market. We will also look at the importance of sustainability and eco–friendliness along with five tips to create your own. In our recent article ‘Successful […]
Commercial Interior Branding Designer: Pros and Cons
In this article we look to see if a Commercial Interior Branding Designer is right for you. When it comes to creating a space that reflects your brand, a commercial interior branding designer is a great option. With the help of an experienced designer, you can create a space that best represents your company’s goals, […]
Essential Tips For Effective Packaging Design
Packaging design can be a powerful tool for businesses. It helps establish a product‘s identity, draw customers in, and make it stand out in a crowded marketplace. Good packaging design can also increase the perceived value of a product and boost sales. In this article, we will briefly explore the 7 essential tips for effective packaging design. […]
Commercial Interior Branding Design: Top 6 questions answered
1. What is a Commercial Interior Branding Designer? A commercial interior branding designer is responsible for creating a cohesive, branded look for a business‘s interior space. This can include designing and executing the interior look and layout of an office, retail space, or restaurant. They use the brand identity, story, personality and culture to create an inviting […]
Best Brand Storytelling Christmas adverts 2022
We are told to buy products all year round, but at Christmas advertising certainly ramps up a gear. Many go for the well known approach of trendy music accompanied with buy now offers. It can be hard to stand out when there is so much going on, but to make people stop and listen you […]
25 Tips and Tricks from The Business Show 2022
The Business Show 2022 was brilliant. I was there for the full 2 days watching speakers share their knowledge and expertise and speaking to business owners about their brand stories. I came away with a note book full of tips and tricks and I wanted to share 25 of them with you. Thank you to […]
5 Bad Business Card Designs (and how to avoid making them)
We all know it’s about first impressions in business. Handing over a professionally designed business card that represents your brand, style, messaging and personality reflects well on your ideal customer – automatically communicating confidence and a level of professionalism in your brand without you even having to tell them how great you are. We know […]
