What to look for when checking my design proof?

Even the simplest design proofs can hide costly mistakes—especially in names—so taking the time to carefully check key details can save your project from embarrassing errors.
Why are my customers not returning?

If customers aren’t returning, the issue may not just be your product but your brand experience. So let’s explore how to create one that builds trust, loyalty and excitement.
How can I create an amazing brand experience?

This article explores how brand experience touches every area of your business and offers practical tips and tasks to help you create a truly memorable one. If you’re only after quick profits, it’s not for you.
How can a Visual Brand Storyteller help my business?

A visual brand storyteller combines design, communication, and a deep understanding of your brand to create emotional connections with customers, elevating projects like packaging, marketing, and brand experiences.
Is Visual Brand Storytelling the same as Graphic Design?

While ‘graphic design’ has long been the go-to term for visual design, specialised roles like communication design and visual brand storytelling focus on distinct areas, helping you choose the right expertise for your project.
Is branding making me stressed?

With countless brands and choices for even simple products like baked beans, we’re left overwhelmed—so what would life be like in a world without brands?
How brand storytelling will improve YOUR business

Storytelling is how we naturally connect, yet many businesses hide behind formality. Here are five reasons why embracing brand storytelling can build trust, loyalty and lasting customer relationships.
Pros and Cons of Business Branded Content

Branded content isn’t about shouting ‘buy now’. It’s about telling stories that reflect your values, build trust and spark emotion — so customers choose to engage with you. Here’s what business branded content really is (and why it works).
Top 5 Storytelling Adverts that create emotion

People don’t remember products, they remember how brands make them feel. Tell a story, spark emotion — that’s what makes your brand unforgettable.
Simply explained: Logos, Branding and Visual Brand Storytelling

A logo, branding, brand identity and visual brand storytelling all play very different roles in holding your business together, but it’s easy to get them mixed up. Here’s a simple breakdown of what each really mean and how they work together to build a strong brand.