Best Brand Storytelling Christmas adverts
Explore three powerful Christmas adverts that prove storytelling—not hard selling—is the key to capturing attention, creating emotion and building lasting brand connections.
Personal vs Business Why (and how to find yours)
Understanding both your personal ‘why’ and your business ‘why’ is essential for shaping a focused, authentic brand story that connects with your audience.
10 tips for successful brand storytelling
Just like the characters we loved as kids, weaving storytelling into your brand helps create emotional connections and lasting memories with your audience.
25 Tips and Tricks from The Business Show 2022
The Business Show 2022 was packed with insights, and after two days of talks and conversations, I’ve gathered 25 top tips to share with you.
5 Bad Business Card Designs (and how to avoid making them)
First impressions matter, and while a well-designed business card instantly conveys professionalism and confidence, if you’re creating your own, focusing on avoiding common design mistakes is the best place to start.
Make your brand as memorable as the Big Mac!
Brand storytelling is what makes a business memorable, because beyond product, service and price, it creates emotional connections that influence customer choice—just as McDonald’s has done for decades by putting stories and feelings behind their burgers.
What to look for when checking my design proof?
Even the simplest design proofs can hide costly mistakes—especially in names—so taking the time to carefully check key details can save your project from embarrassing errors.
6 Interior Decor tips for pubs
With pub closures on the rise, refreshing your interior design is a powerful way to attract the right customers, encourage them to stay longer and keep your business thriving.
How ‘The Angler’ pub wallpaper was created
Discover the behind-the-scenes process of creating bespoke wallpaper with the example of ‘The Angler’ pub design.
Should businesses talk about their mistakes?
Businesses should share their ‘learning curves,’ as reflecting on past missteps helps them pivot, improve, and grow for the future.