How fonts can communicate emotion
When we think about design elements that communicate emotion, colours and images often come to mind. However, there is another powerful tool in the designer’s tool belt that can evoke emotions and shape perceptions. And that tool is fonts. Yes, the typefaces we choose can have a profound impact on how we feel and interpret […]
Your 5 Biggest Branding Problems – Answered.
Your brand is the face of your business. It’s the first impression that potential customers have of who you are and what you stand for. But creating a strong and effective brand is easier said than done, and many businesses struggle with common branding problems that can hold them back from achieving their goals. In […]
Create a memorable brand logo: Our Top 5 Tips
As a business owner, you understand the importance of making your business stand out from the competition. One of the most effective ways to do this is by creating a memorable brand. Having a memorable brand gives potential customers a reason to choose your business over your competitors’. It also helps build customer loyalty and […]
Do you really need a mission statement to succeed in business?
Do you need a mission statement to succeed in business is a question that has been asked by many entrepreneurs and business owners over the years. Some argue that a mission statement is essential for success, while others believe it’s not necessary. Squark Design look into whether it is worth putting the time in to […]
5 Ways Visual Storytelling Can Elevate Your Brand Identity
As a business owner, you know that standing out from the competition is key to success. But with so many brands competing for your customers’ attention, how can you make sure your business is the one that stands out? One effective way is through visual storytelling. Visual storytelling is the art of using images and […]
Do we still need physical business cards?
Business cards have been a staple in the professional world for decades, but times are changing. As technology advances, the need for traditional business cards is becoming less and less. In 2023, modern alternatives to business cards are becoming increasingly popular, offering businesses more options to market themselves. Squark Design recently created a poll on LinkedIn […]
Which comes first: Branding, Marketing or Sales?
Branding, marketing, and sales are all equally important aspects of a successful business strategy, but like the chicken and egg argument, there are many business owners and coaches out there debating what order they should come in. Everyone has their own opinion and theory. We look into which should come first, branding, marketing or sales. […]
How to budget for a professional branding project
Budgeting for a professional branding project can seem daunting, but it doesn’t have to be. With careful planning and research, you can create a budget that covers the essential elements of your project without breaking the bank. 1. Identify the Goals of Your Branding Project Before you begin to budget, it’s important to identify […]
How often should I update my brand logo
A brand logo is often the first thing that people come into contact with when they encounter your company or product. It is important to keep your logo fresh and up–to–date in order to remain competitive and relevant. Refreshing your brand logo can help to keep your business in the minds of customers, as well […]
How much should I pay to get my logo created or refreshed?
A logo is a vital part of any business’s identity, and getting the right design is essential for success. As such, the cost of logo design in the UK will vary significantly depending on the size of your business and the scope of the project. For a new start-up business, the cost of logo design […]
