How much should I pay to get my logo created or refreshed?
A logo is a vital part of any business’s identity, and getting the right design is essential for success. As such, the cost of logo design in the UK will vary significantly depending on the size of your business and the scope of the project. For a new start-up business, the cost of logo design […]
Why Nostalgia Marketing is Important
What is nostalgia marketing? Nostalgia marketing is a marketing strategy that companies use to evoke positive feelings or associations with the past in their audience. In a nostalgia marketing campaign, marketers intentionally reference familiar concepts, ideas, events or figures relate to previous decades. Marketing teams then connect those symbols of the past to their […]
Unlock Your Brand’s Potential with a Defined Brand Character
If you want to unlock your brand’s potential, using a defined character is essential. There are so many well known brands that choose this approach; Jaguar, Tiger beer, Monopoly, Ferrari and Octopus Energy to name a few. Having a strong and engaging brand character helps to differentiate your brand from the competition and provides a […]
Nostalgia Branding: Powerful or Manipulation
Nostalgia branding is a powerful marketing tool that taps into the power of nostalgia to evoke feelings of familiarity and nostalgia for a product, service, or even a brand. It‘s a powerful way to create an emotional connection with customers and build loyalty. What is nostalgia? Nostalgia is a powerful emotion that can be […]
Get your brand in the press: 7 Steps
Squark Design have been in the press quite a few times, and that is not down to luck or magic. To help your business get featured, we have created our ‘Top 7 tips to get your brand in the press. Why should I get my brand featured in the press? The UK press and […]
5 minimalist packaging designs that create impact
In this article we will be looking at five minimalist packaging designs that create impact and explore the basics of creating a minimalist design that will make your product stand out in the market. We will also look at the importance of sustainability and eco–friendliness along with five tips to create your own. In our recent article ‘Successful […]
Essential Tips For Effective Packaging Design
Packaging design can be a powerful tool for businesses. It helps establish a product‘s identity, draw customers in, and make it stand out in a crowded marketplace. Good packaging design can also increase the perceived value of a product and boost sales. In this article, we will briefly explore the 7 essential tips for effective packaging design. […]
Commercial Interior Branding Design: Top 6 questions answered
1. What is a Commercial Interior Branding Designer? A commercial interior branding designer is responsible for creating a cohesive, branded look for a business‘s interior space. This can include designing and executing the interior look and layout of an office, retail space, or restaurant. They use the brand identity, story, personality and culture to create an inviting […]
Personal vs Business Why (and how to find yours)
There is a difference between personal why and the business why, both of which are integral to communicating your brand story. Although you generally communicate the business story, knowing and understanding why you go to work every day and are able to tackle the challenges of business ownership give clarity and focus. Let’s look at […]
25 Tips and Tricks from The Business Show 2022
The Business Show 2022 was brilliant. I was there for the full 2 days watching speakers share their knowledge and expertise and speaking to business owners about their brand stories. I came away with a note book full of tips and tricks and I wanted to share 25 of them with you. Thank you to […]
