Find the colour references for your brand identity
Consistency is a fundamental principle in building a strong brand identity, and one of the key aspects of maintaining consistency is using the same colours across all brand elements. Colours play a crucial role in shaping perceptions and emotions, making them an indispensable tool for brand recognition and establishing trust with your audience. Whether it’s […]
What fonts should I use to help people with visual disabilities read my content?
If you have just come from reading our feature ‘How Brands Can Create Inclusive Visual Content for All Abilities’, you will understand the importance of being mindful of visual disabilities. By taking steps to make your visual content more accessible, you can create a more inclusive connection and welcoming experience with your audience that goes […]
How brands can create inclusive visual content for all abilities
Visual communication is a powerful tool that businesses use to connect with their audience. But not all audiences have the same visual abilities. It is thought that between 2.5% to 3.6% 2 million people in the UK are living with some sort of visual impairment and therefore struggle to understand the visual content you put […]
What to look for when checking my design proof?
It may sound obvious what you should look for when checking a design proof, but you would be surprised how many mistakes can get through by not checking your proof properly. The most common errors are in spelling people and place names. To make sure your project isn’t subject to ant embarrassing mistakes, here are […]
8 Areas that will Improve Productivity in your Home Office
Improving your productivity in your home office can be tricky. Mixing home and work life is difficult enough without having to add to the stress of whether you will get your list of work done today. With that in mind Squark Design have highlighted 8 areas in which you can create a better space for home […]
Top 5 Storytelling Adverts that create emotion
When was the last time you saw an advert that made you feel some sort of emotion? Happy, sad, angry – emotion, whatever it is, makes you remember the brand in question. I know as I write this a number of adverts are popping into your head and you maybe even singing along if jingle […]
How can I Bring My Brand Story to Life
If you have been churning out the same content for years but you aren’t getting the results you desire, it’s time to look at a new approach. Change can be scary, but we have proved you can transform your content by incorporating these three simple steps. This approach allows business owners to have a clearer […]
How to apply your artwork to your wall using standoffs
When it comes to hanging wall art or signage in your commercial space, standoffs are the best product out there to make your artwork pop out from the wall and create a ‘wow’ factor feature wall. What is a Standoff? A standoff is a small piece of hardware that attaches to a sign and secures […]
5 homemade logo disasters
If you are a new business, I know money can be tight. There is so much that needs to be done, that your money ends up being spread rather thin. For some reason, branding is put on the back seat when a business starts that the business owner designs to design the logo themselves – […]
10 DIY Home Decoration Ideas to Transform Your Space
Create a ‘wow’ factor space in your home in 2022 with these top ten quick and simple wall decoration ideas to transform your space and create a happier place for you and your family to spend your time. 1. Step outside your comfort zone To make a dramatic change to any room, the two […]
