Is branding making me stressed?
When you walk into a large supermarket and see 10 brands of baked beans you have to ask yourself – is this too much? Do we need this amount of choice? Is a multiplicity of products making us stressed, adding to our everyday anxieties? With so many variables – price, quality, brand, taste, packaging and […]
Pros and Cons of Business Branded Content
What Is Business Branded Content? Branded content for business is a marketing technique that involves creating content that is directly focused on a brands values, story or promise rather than on the specific products or services that it offers. Branded content for business generates added value for your ideal customers. Instead of looking for […]
Top 5 Storytelling Adverts that create emotion
When was the last time you saw an advert that made you feel some sort of emotion? Happy, sad, angry – emotion, whatever it is, makes you remember the brand in question. I know as I write this a number of adverts are popping into your head and you maybe even singing along if jingle […]
Simply explained: Logos, Branding and Visual Brand Storytelling
What is the difference between a logo, branding, brand identity and visual brand storytelling? It’s ok to not know the terms and what they mean. If you asked me to tell you the difference between four different types of bolts I probably couldn’t it – but those bolts are vital to keeping that object your […]
How can I Bring My Brand Story to Life
If you have been churning out the same content for years but you aren’t getting the results you desire, it’s time to look at a new approach. Change can be scary, but we have proved you can transform your content by incorporating these three simple steps. This approach allows business owners to have a clearer […]
How do I start telling my brand story?
You may have been in business 3 months or 30 years, but there is one thing that differentiates you from every other competitor out there, and that is you and your brand story. I am not talking about your values and messaging – that comes later, I am talking about how your business came to […]
What does a Visual Brand Storyteller do?
Person 1: “What do you do?” Me: “I’m a Visual Brand Storyteller.” Person 1: “Interesting. What is that?” Me: “I help aspiring business owners tell their brand story through all visual aspects of their communication, helping them to create authenticity, loyalty and excitement in their brand.” Person 1: “So you’re a Graphic Designer then?” Me: […]
5 benefits of Brand Storytelling you CAN NOT ignore
It’s an exciting time for businesses and business owners. With all the different digital formats in which you can talk to your prospective customers, it gives you the chance to develop a relationship with people through your content. Whether it’s through your website, emails or social media, sharing your brand story across these areas is […]
