The Psychology of Colours in Visual Branding
The psychology of colours in visual branding is an important aspect of brand identity design. Colours have the power to evoke emotions, create associations, and shape perceptions in people’s minds. Understanding the psychological effects of colours can help businesses effectively use them in their brand identity to communicate their message and connect with their target […]
Interior Branding: What format do I need to supply my logo in?
When it comes to wall graphics, it is important to supply the right logo format to get the best results. A high quality logo helps ensure a professional appearance for your brand. By providing the right logo format, it will ensure that the image is correctly sized and optimised for the wall graphics application. This […]
3 cost effective ways to brand your home or office
Using your brand identity in your work space will help create a sense of pride and loyalty in your brand. Interior branding can also establish a unified brand presence in both a home or work space environment that can foster creativity, collaboration and productivity. When money is tight, there is no need to reduce your brand presence – […]
Commercial Interior Branding Designer: Pros and Cons
In this article we look to see if a Commercial Interior Branding Designer is right for you. When it comes to creating a space that reflects your brand, a commercial interior branding designer is a great option. With the help of an experienced designer, you can create a space that best represents your company’s goals, […]
Commercial Interior Branding Design: Top 6 questions answered
1. What is a Commercial Interior Branding Designer? A commercial interior branding designer is responsible for creating a cohesive, branded look for a business‘s interior space. This can include designing and executing the interior look and layout of an office, retail space, or restaurant. They use the brand identity, story, personality and culture to create an inviting […]
6 Interior Decor tips for pubs
The number of pubs that have closed due to business failure or have an uncertain future has doubled in the first half of 2022 against the last six months of 2021, according to new figures (information: The MA) so making sure your pub attracts the right customers is extremely important to keeping your business going. Giving […]
How ‘The Angler’ pub wallpaper was created
There is so much that goes into creating a bespoke wallpaper. Take a look behind the scenes to see how ‘The Angler’ pub wallpaper was created. Understanding the client All projects start with a meeting and this one is no different. By understanding the clients vision, you have a base in which to start. […]
Interior branding ideas: Reception and Entrance Way
You only get one first impression. Different types of people will come through your door – employees, team members, visitors, interviewees, couriers, journalists and even competitors. Whoever walks into your building you need to use that one chance to create an emotional connection between that person and your brand. Here are Squark Design’s top 5 […]
Feature walls – Outdated vs Desirable
For some, the feature wall is hopelessly out-of-date but for others, it’s a foolproof way to add style and personality to a space. So who’s right? Many people don’t know how to do a feature wall well, so what we often see reinforces the view that feature walls should be left in the past. Yet […]
How can a Visual Brand Storyteller help my business?
Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision. […]
