Get your brand in the press: 7 Steps
Squark Design have been in the press quite a few times, and that is not down to luck or magic. To help your business get featured, we have created our ‘Top 7 tips to get your brand in the press. Why should I get my brand featured in the press? The UK press and […]
Best Brand Storytelling Christmas adverts 2022
We are told to buy products all year round, but at Christmas advertising certainly ramps up a gear. Many go for the well known approach of trendy music accompanied with buy now offers. It can be hard to stand out when there is so much going on, but to make people stop and listen you […]
Personal vs Business Why (and how to find yours)
There is a difference between personal why and the business why, both of which are integral to communicating your brand story. Although you generally communicate the business story, knowing and understanding why you go to work every day and are able to tackle the challenges of business ownership give clarity and focus. Let’s look at […]
10 tips for successful brand storytelling
Remember what is was like to be a kid and to be completely captivated by your favourite characters? Whether it was an animation, tv show or film, they created a connection with us, one which we remember for the rest of our lives. Things don’t change as we get older we appreciate the importance of […]
25 Tips and Tricks from The Business Show 2022
The Business Show 2022 was brilliant. I was there for the full 2 days watching speakers share their knowledge and expertise and speaking to business owners about their brand stories. I came away with a note book full of tips and tricks and I wanted to share 25 of them with you. Thank you to […]
Make your brand as memorable as the Big Mac!
Brand storytelling in simple terms is about telling the world what you stand for as a business and how you make people feel and change their lives when they come in contact with your brand. This is what makes a brand memorable. For example, let’s just say you are looking for a burger for your […]
Should businesses talk about their mistakes?
So should business talk about their mistakes? I’m going to start by saying that I don’t like to call them mistakes, they are more learning curves. I can proudly stand here and tell you I have made many, but from each and every one of them I have learnt a lesson and have been able […]
Why are my customers not returning?
I can completely understand the frustration of not knowing why your customers are not returning. You want to be able grow your business so you can have the life you desire, but for some reason it isn’t working. This can be down to a number of elements such as your product not fulfilling the customers […]
How can I create an amazing brand experience?
To really understand how to create a successful brand experience, it’s important to see how experience relates to the different areas within your business. In this article, we’ll do just that and offer some great tips and provide tasks to help you create your own amazing brand experience. If you are solely in business to […]
How can a Visual Brand Storyteller help my business?
Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision. […]
