5 minimalist packaging designs that create impact
In this article we will be looking at five minimalist packaging designs that create impact and explore the basics of creating a minimalist design that will make your product stand out in the market. We will also look at the importance of sustainability and eco–friendliness along with five tips to create your own. In our recent article ‘Successful […]
Essential Tips For Effective Packaging Design
Packaging design can be a powerful tool for businesses. It helps establish a product‘s identity, draw customers in, and make it stand out in a crowded marketplace. Good packaging design can also increase the perceived value of a product and boost sales. In this article, we will briefly explore the 7 essential tips for effective packaging design. […]
5 Bad Business Card Designs (and how to avoid making them)
We all know it’s about first impressions in business. Handing over a professionally designed business card that represents your brand, style, messaging and personality reflects well on your ideal customer – automatically communicating confidence and a level of professionalism in your brand without you even having to tell them how great you are. We know […]
Make your brand as memorable as the Big Mac!
Brand storytelling in simple terms is about telling the world what you stand for as a business and how you make people feel and change their lives when they come in contact with your brand. This is what makes a brand memorable. For example, let’s just say you are looking for a burger for your […]
What to look for when checking my design proof?
It may sound obvious what you should look for when checking a design proof, but you would be surprised how many mistakes can get through by not checking your proof properly. The most common errors are in spelling people and place names. To make sure your project isn’t subject to ant embarrassing mistakes, here are […]
How can a Visual Brand Storyteller help my business?
Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision. […]
Is Visual Brand Storytelling the same as Graphic Design?
For years, graphic design has been the only and familiar term people have used to express visual design. It can encompass the entire field of using visuals to deliver a message, or it can be used to discuss a specific, small part of design. There are many areas such as as communication design and visual […]
Is branding making me stressed?
When you walk into a large supermarket and see 10 brands of baked beans you have to ask yourself – is this too much? Do we need this amount of choice? Is a multiplicity of products making us stressed, adding to our everyday anxieties? With so many variables – price, quality, brand, taste, packaging and […]
Simply explained: Logos, Branding and Visual Brand Storytelling
What is the difference between a logo, branding, brand identity and visual brand storytelling? It’s ok to not know the terms and what they mean. If you asked me to tell you the difference between four different types of bolts I probably couldn’t it – but those bolts are vital to keeping that object your […]
10 ways to improve business with interior branding!
Business can be improved in many ways, but using internal wall space is not seen as one of those ways. Business owners may be putting their business at risk by not fully understanding the value of branding in the workplace. By using your brand story, identity and vision you don’t only create confidence and culture […]
